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Managing bias in qualitative research: why insight quality is a strategic risk

Insight quality is not guaranteed by methodology alone. This article outlines the hidden analytical biases that influence interpretation — and why managing them is essential to reducing strategic risk.

Marin de Pralormo

April 1, 2026

Bias in qualitative research

Bias in qualitative research doesn’t start in analysis — it starts in conversation

Before insights are analyzed, they are socially constructed. We examine how bias accumulates in real time during qualitative conversations — and what skilled moderation does to manage it.